Web Cube is proud to announce another new platform feature that empowers leading online brands to create an even stronger connection between their branded and eCommerce content: the Lookbook. Web Cube’s new Lookbook is a revolutionary eCommerce feature that transforms the branded online experience into a shopping experience, by allowing marketers to upload stylish catalog images and associate products from their eCommerce store in the photograph.

Many online merchants already have lookbooks that exist separately from their eCommerce store, giving customers a disjointed shopping experience that involves switching back and forth between the lookbook and store. Web Cube’s innovative Lookbook allows brands to associate product SKUs with their Lookbook photography, without a third party plugin, so that customers can “shop this look” and add products to their cart directly from the shopping guide.

Through the enhanced Lookbook shopping experience, customers are enticed with breathtaking, curated product “looks,” and then provided the instant gratification of shopping for those looks. For brands, this powerful integration translates into deeper customer engagement and higher sales conversions.

As the first fully integrated CMS and eCommerce platform for brands, Web Cube continues to break down the separation between branded online content and eCommerce. Learn more about how online marketers can transform their brand experience into a shopping experience through the Web Cube platform.