Web Cube News
Breaking barriers in digital commerce.
We are excited to announce that Royal Hawaiian Macadamia Nut, Inc., a subsidiary of the largest grower of macadamia nuts in Hawaii, has launched an eCommerce site on Web Cube. Royal Hawaiian has selected Web Cube Enterprise to launch a new brand of better for you macadamia nut snacks.
Royal Hawaiian Macadamia Nut, Inc. is expanding into retail products with a new brand of better for you snacks that is targeted for the health conscious consumer. While macadamia nuts are commonly used as ingredients in chocolates, candy and other desserts, Royal Hawaiian has entered the health and wellness category by emphasizing the benefits of macadamias. The Royal Hawaiian Orchards brand includes seasoned macadamias and macadamia fruit crunch flavors, made from wholesome ingredients that do not contain sulfites, artificial colors and flavors, and other artificial additives. Royal Hawaiian’s products are also GMO free, gluten free, cholesterol free, and kosher.
In order to transform the public’s perception of macadamia nuts and effectively communicate their health benefits to consumers, Royal Hawaiian required an eCommerce site that could weave their brand story into the online shopping experience. Royal Hawaiian selected Web Cube because of the platform’s tightly integrated CMS and eCommerce features, which have allowed the company to launch a seamless online store and brand website. The Web Cube platform also provides the scalability and flexibility to support Royal Hawaiian’s future brand growth.
The new RoyalHawaiianOrchards.com leverages Web Cube’s advanced eCommerce features including advanced merchandising, user accounts, one-page checkout, and store locator, along with CMS features such as blog, press, news, and team section. The website also utilizes full social media integration, and tells the Royal Hawaiian story through info pages focused on the brand’s health benefits, sustainability practices, and company history.