Valentine's Day has become one of the biggest non-Christmas season holidays for eCommerce in the U.S., and the love seems to be growing even stronger...this year's percentage rise in Valentine's Day sales should outpace the Christmas year-over-year increase, according to the National Retail Federation. Total spending for the holiday is expected to reach $17.6 billion, and nearly 20% of that will be spent online.
How can brands make sure to grab a slice of the Valentine's pie? By offering compelling promotions, offering custom coupon codes, and leveraging social media to make sure that potential gift products are thoroughly promoted. Other powerful merchandizing strategies include building Valentine's-specific landing pages, holiday-themed gift cards, and mobile-ready browsing for the many shoppers who research products on their smartphones or tablets before making purchases. Click here to explore the many ways that Web Cube can customize the online shopping experience for consumers and brands.