For many top retail brands, 2013 will mark a year of increased investment in social media. Social has emerged in the last five years as a growing driver of eCommerce traffic, and analysts see no signs of slowing. Booz & Co. has found that 27% of shoppers are willing to buy through social media, and forecasts that U.S. social commerce sales will grow 93% per year to reach $14 billion by 2015.
Marketers and analysts agree that Facebook remains the most promising network for social commerce opportunity. According to Gartner, a brand’s most valuable customers are their Facebook fans - compared to a brand’s non-fans, 79% of fans are more likely to purchase and 74% are more likely to recommend a product or brand. Facebook also continues to be a top source of social referral traffic to brand sites, with Facebook shoppers leading Twitter and Pinterest in page views per session and revenue generated per visit. With the recent release of Gifts, Facebook Exchange, and other tools, Facebook continues to build out the platform’s eCommerce and marketing capabilities.
How can today’s most innovative retailers leverage Facebook for social commerce success? Web Cube has incorporated the latest Facebook technology to empower brands with robust social integration and selling tools. Learn how Web Cube’s social features, included with Web Cube eCommerce, can activate your customers as social brand ambassadors and monetize your social media channels.
Buy on Facebook
Build Facebook tabs with listings of products and custom banners, allowing your customers to click and purchase products within Facebook.
Build and Manage Facebook Pages
Use Web Cube to build and manage interactive Facebook pages, empowering you to manage your CMS, eCommerce, and Facebook content on one fully integrated platform.
Login with Facebook
Allow customers to create user accounts with their Facebook ID. Web Cube automatically populates account information fields from Facebook and enables users to leave comments on products, blog posts, and other content via Facebook.
Web Cube’s built-in promotion engine allows you to reward customers for referring their friends and family to your online store. Web Cube tracks referral traffic to reward store credit to customers whose referrals resulted in a purchase.
Facebook Open Graph Integration
Web Cube’s Facebook Open Graph integration empowers you to deeply integrate into the core Facebook experience, allowing your users to share products and other content on Facebook’s Timeline, News Feed, and Ticker.