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Digital Love – Valentine's Day 2013

Valentine’s Day has come and gone, leaving online retailers with a fresh understanding of consumer shopping patterns for one of the biggest online shopping seasons of the year. A recent study by BIGInsight projected that 26.3% of Valentine’s Day shoppers planned to find a gift online, up 19.3% from last year. Of those online shoppers, 40.7% planned to use their smartphone to shop for gifts, while 46.9% would use their tablet device to purchase or research gift ideas.

Which online retailers spread the most love to their customers on Valentine’s Day? See how these innovative companies used online and mobile resources to connect with their customers:

  • Groupon had Valentine's Day graphics on their homepage, highlighting the best deals in dining, jewelry and spas.
  • Flipkart utilized a specialized Valentine’s Day webpage containing “his” and “her” sections with gift suggestions.
  • Krispy Kreme developed QR codes located on the inside of doughnut boxes, which offered a complimentary e-valentine for customers when scanned.
  • 1-800-FLOWERS eliminated credit cards during the checkout process through Expedite, a company that offers “pay later” options.