Web Cube Blog

Stay up to date with Web Cube happenings and everything at the forefront of digital.

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Manduka Success Story

When yoga brand Manduka needed a major upgrade to their outdated, legacy online store, the maker of premium and eco-friendly yoga gear turned to Web Cube. As a fully integrated CMS and eCommerce platform, Web Cube Enterprise was the perfect fit for Manduka’s web needs. Web Cube’s robust CMS features empower Manduka with integrated marketing tools including an art room, blog, and press sections. These features integrate seamlessly with eCommerce features such as advanced merchandising, one page Accelerator Checkout, affiliate program and wholesale tiered pricing, helping Manduka achieve 6x online sales growth on Web Cube. If you’d like to learn more about Manduka’s success on the Web Cube platform, request the case study here today.

New Feature Spotlight – Front-End Editing Toolbar

Here at Web Cube, we are committed to providing our customers user-friendly eCommerce and CMS features that create efficiencies in website management and empower marketers to make frequent website updates without a development team. Today, we’re excited to announce the release of our latest CMS feature, the Front-End Editing Toolbar. This tool provides Web Cube users the ability to change products, blog entries, calls to action, and all other content by simply clicking each section while viewing the front-end of their site. The toolbar streamlines the editing process and eliminates the need to navigate through pages of administrative interfaces in order to get to the content you need to edit now. Want to learn more about the toolbar and the other new features released in Web Cube 4.3? Contact us today.

8 Tips for Reducing Shopping Cart Abandonment

Shopping cart abandonment is one of the key concerns of today’s eCommerce executives. According to eMarketer, over 60% of prospective customers abandon online shopping carts after adding one or more items. So how can brands increase their shopping cart conversions? We’ve compiled a list of the top eight ways that brands can optimize their checkout experience to reduce shopping cart abandonment.

1) Keep the checkout process short and simple

According to Blair Lyon, Vice President of Marketing at Monetate, the most effective strategy for reducing cart abandonment is to offer a seamless, brief, and simple checkout process.

2) Allow guest checkout

Studies from Forrester have shown that 23% of shoppers abandon carts when asked to create a user account. Give your customers the freedom to forgo registration through a convenient guest checkout option.

3) Include a mini cart summary

Most customers want to confirm exactly what they are purchasing before giving up their credit card information. Use a mini cart summary with product thumbnail images to let customers view their shopping cart without leaving the checkout page.

4) Display shipping fees

According to a study by PayPal and comScore, 46% of shoppers abandon their carts because of high shipping charges. Be sure to disclose all shipping fees to customers by calculating shipping costs based on location in real time.

5) Explain the CVV

Remove any confusion from online shopping by providing pop-up images to demonstrate how to find the CVV (card verification value) on credit cards.

6) Provide customer service information

If and when customers experience difficulty during checkout, your representatives should be readily available to avoid losing the sale. Always display your customer service number and email within the checkout form.

7) Display security verification

Put your customers at ease during payment by displaying security badges, certificates, and lock icons next to the credit card field.

8) Send a trigger follow-up email

Even if the cart has been abandoned, it’s never too late to save the sale. Send out triggered emails with a coupon or shopping cart summary reminding prospective customers about their cart items.

Do you need to optimize your checkout page for online conversions? Web Cube’s streamlined, one-page Accelerator Checkout supports all eight of the above best practices to take the hassle out of online shopping and reduce shopping cart abandonment. To learn more about how Web Cube’s Accelerator Checkout can save your brand’s online sales, request a demo or call us today at 855.293.2282!

Web Cube + IRCE

The Web Cube team has finally returned to the office after a whirlwind week at the Internet Retailer Convention and Exhibition in Chicago, Illinois! IRCE is the world’s largest eCommerce conference that features a diverse selection of online retail solutions. This event featured expert speakers and in-depth workshops as well as industry exhibits representing nearly 90% of eCommerce solutions on the market today.

Web Cube had the opportunity to debut a brand new booth centrally located in the IRCE exhibit hall, with interactive stations for platform demos. We also hosted some fun events including a happy hour and great giveaways including a one-year Web Cube Cloud license.

Because of our software’s out-of-the-box mobile responsive capabilities, our team was eager to hear keynote speeches regarding mobile commerce growth at industry leading companies such as Wine.com and Dell. With mobile commerce sales expected to rise 56.5% to $38.84 million in the U.S. in 2013, it’s imperative for today’s brands to offer mobile shoppers an optimized, fully featured mobile site.

IRCE 2013 was an incredible experience and success for Web Cube. We loved having the opportunity to mix and mingle with all of you and we can’t wait for IRCE 2014! If you missed us this year, but would still like to learn more about our all-in-one, mobile responsive platform, feel free to contact us today. We’d love to chat!

Visit Web Cube at IRCE 2013!

Web Cube is coming to the Windy City! We are thrilled to announce that Web Cube will be exhibiting at the 9th annual Internet Retailer Conference and Exhibition (IRCE) in Chicago, IL. Held June 4-7, 2013 at McCormick Place West, IRCE will draw over 9,000 eCommerce executives and 220 industry speakers to the world’s largest eCommerce event.

Web Cube is proud to join IRCE’s Exhibit Hall and showcase our all-in-one mobile responsive web platform. Come visit us at Booth #1437 to view a Web Cube demo and enter to win a one-year license of Web Cube Cloud or Enterprise, along with fantastic prizes from Rip Curl, Manduka, ViX Swimwear, and other featured Web Cube customers.

Contact us today to schedule a meeting with Team Web Cube at Booth #1437. We look forward to seeing you at IRCE!

Read the full press announcement here.

Web Cube Customers Go Green

Happy Earth Day from Web Cube! In celebration of Earth Day, we would like to shine a spotlight on some of our most "earth-friendly" customers. These brands consciously practice sustainability and ecological integrity in the manufacturing of each one of their products. Here's how:

Manduka: Eco-friendly yoga brand Manduka utilizes natural, recyclable, sustainable and biodegradable materials in the manufacturing of all their yoga products. Their company was founded on the practice of eco-responsibility and a general respect for all living things.

IPATH: Skateboarding footwear brand IPATH manufactures their shoes with water based glues, soy inks, organic cotton, hemp, canvas, and other eco-friendly materials. IPATH has made it their company mission to respect the earth and reduce waste.

Royal Hawaiian Orchards: Based in Hilo, Hawaii, Royal Hawaiian fosters a strong cultural respect for the natural resources of the Hawaiian islands. Royal Hawaiian practices sustainability at their orchards through their planting, growing and harvesting processes. Additionally, all leftover parts of the macadamia nuts are recycled into fertile compost or energy.

Sojourn Beauty: Unique hair product company Sojourn is committed to ecological integrity, and creates hair products that are biodegradable and sulfate free.

Team Web Cube at PyCon 2013

The Web Cube team had the opportunity, for the second year in a row, to both sponsor and attend PyCon 2013 in Santa Clara, California. The team was able to communicate, learn and connect with the Python community, learning about the past, present and future of this dynamic programming language that we have been utilizing for over 6 years.

Python is a unique open source programming language, which emphasizes code simplicity and readability. The Web Cube team had the opportunity to listen to presentations by various leaders in the Python community including teams from Instagram, Pinterest, Google and Dropbox. A Web Cube team favorite was Eben Upton, the founder of the Raspberry Pi Foundation. After his Keynote speech, Eben announced by way of a tribute to Steve Jobs, that all attendees would be given a complimentary Raspberry Pi device.

On the last day of PyCon, we had the opportunity to hear Guido van Rossum, the developer of the Python language, give a keynote presentation. We gained new insight and understanding as to the changes van Rossum has in mind for this innovative programming language.

The Web Cube team returned to San Diego energized and inspired by what we were able to learn at PyCon. We can’t wait to get started implementing this knowledge and producing even better results for our customers!

Mobile Payment Trends in 2013

Within the last several years, mobile technology and the emergence of the “digital wallet” have begun revolutionizing the way that many retailers do business. With mobile payments projected to reach $90 billion in 2017, companies such as Square, PayPal and MasterCard are taking the lead in digital innovation. Take a look at how they’re staying ahead of the curve:

Square released “Business in a Box,” a package designed to provide retailers with all the tools necessary for a fully functioning, in-store cash register. The kit includes two Square credit card readers, iPad stand, cash drawer and even receipt printer for an additional $300.

PayPal recently partnered with Discover and is now available as a payment option in over 17,000 retailers worldwide, including Home Depot, Abercrombie and Fitch and Jamba Juice.

MasterCard launched a cloud called MasterPass, which securely stores card information for users. In addition to storing user information, MasterCard is partnering with VeriFone to enable user-to-purchase using various mobile devices at point of sale.

Web Cube + PyCon 2013

PyCon 2013 is right around the corner and we can’t wait to show our support as a Gold Sponsor! Taking place March 13-21 in Santa Clara, CA, PyCon is the largest annual gathering of the Python programming community and aids developers in learning and growing with the Python language. As a Django-based E-Commerce and CMS platform, we are proud to support the Python and Django communities and regularly contribute to industry events including PyCon and DjangoCon. This year, Web Cube will be represented as a PyCon sponsor right alongside industry leaders including Google, Microsoft, Facebook, Amazon and Dropbox.

We are excited to learn and grow with the Python community at PyCon 2013. If you’re as crazy about Python as we are, make sure you stop by and say hello! Reach out to us at: info@webcubecms.com or 1-855-293-2282.

Digital Love – Valentine's Day 2013

Valentine’s Day has come and gone, leaving online retailers with a fresh understanding of consumer shopping patterns for one of the biggest online shopping seasons of the year. A recent study by BIGInsight projected that 26.3% of Valentine’s Day shoppers planned to find a gift online, up 19.3% from last year. Of those online shoppers, 40.7% planned to use their smartphone to shop for gifts, while 46.9% would use their tablet device to purchase or research gift ideas.

Which online retailers spread the most love to their customers on Valentine’s Day? See how these innovative companies used online and mobile resources to connect with their customers:

  • Groupon had Valentine's Day graphics on their homepage, highlighting the best deals in dining, jewelry and spas.
  • Flipkart utilized a specialized Valentine’s Day webpage containing “his” and “her” sections with gift suggestions.
  • Krispy Kreme developed QR codes located on the inside of doughnut boxes, which offered a complimentary e-valentine for customers when scanned.
  • 1-800-FLOWERS eliminated credit cards during the checkout process through Expedite, a company that offers “pay later” options.